As per a latest report by Gartner, Apple has emerged as the top smartphone player after beating Samsung for the first time in four years. The report further states that the Cupertino tech giant sold more smartphones than Samsung in the fourth quarter of 2020. it is quite visible from the trends that Apple is selling more iPhones and making huge profits. This is not good news for Samsung. In the last three months of 2020, iPhone sales hit 79.9 million against Samsung’s 62.1 million. During the fourth quarter, Apple had a 20.8 per cent market share. On the other hand, Samsung had a 16.2 per cent share.
As of the whole of 2020, Samsung was the number one smartphone vendor. Nevertheless, its sales dropped by a 14.6 per cent. On the other hand, Apple witnessed a year-on-year growth of 14.9 per cent. In the competitive smartphone market, Apple overall fared well compared with its competition. As per the market research agency, Smartphone sales in the fourth quarter actually declined to 5.4 per cent.
iPhone 12 sales continue to grow
The huge sale of iPhone 12 series is the reason behind Apple’s market domination in the fourth quarter. Apple’s decision to introduce a 5G-enabled iPhone has proved crucial for the company as well as for the smartphone market. It only illustrates Apple’s brand image to encourage consumers to spend $1000 on a new smartphone.
Apple’s iPhone line-up has become stronger with the passing of times. Apple released four variants in the iPhone 12 series and a budget iPhone SE last year. The iPhone 12 series support 5G wireless technology as well as let you capture and edit 4K HDR video.