The Big Billion Days sale of Flipkart has witnessed 110 orders per second during the first five days of sales. As per Flipkart, out of 10 million shipments, 3.5 million deliveries were made by means of its kiranan associates. Last year sale saw only one million deliveries. Apart from this, Flipkart also saw 1.5 times transactions as compared to last year. Out of this, 35 per cent had three times more sales as compared to the 2019 sale. Apart from this, the number of lakhpati and crorepati seller grew 1.7 times and 1.5 times respectively. As compared to last year, the sale had more than 35% new seller base. Out of this, about 60% of the sellers were from Tier-II and III towns.
The Samarth programme of Flipkart concentrates on artisans and weavers. It had seven times growth in the number of sellers. Mobiles were key categories which witnessed twice the growth in customers visiting the mobiles category. Talking about fashion category, 1500 new cities shopped for the category. In Tier-III, customers drove large appliances sale. It is followed by beauty, general merchandise and home, electronics, furniture, offices and institutes.
Flipkart has spearheaded spending during the festive month since its launch in 2014. It has been possible on account of its strength in the smartphone and fashion categories. This hold about 50% of total online retail sales in India. To maintain the lead this year, Flipkart has also launched 22 smartphone models since mid-September. Fashion and smartphone will account for 50% of total sales during festive month.
Courtesy: Financial Express