Founder of CRED invests in OnePlus co-founder’s upcoming audio startup

Kunal Shah, founder of CRED, has supported OnePlus co-founder Carl Pei’s unnamed upcoming venture. To launch his own startup, Pei resigned from OnePlus in October 2020. He was almost synonymous with the OnePlus brand. As of now, its name is unknown. However, going by some reports, Pei is working on something in the music and audio products space. For this, he has already raised $7 million in seed funding.

Pei’s supporters consist of “friends and private investors” like Steve Huffman (CEO of Reddit), Liam Casey (Founder and CEO, PCH), Paddy Cosgrave (Founder of Web Summit), Tony Fadell (Principal at Future Shape & Inventor of the iPod), Casey Neistat (YouTuber), Kevin Lin (Co-founder of Twitch), and Josh Buckley (CEO of Product Hunt). Kunal Shah also is a part of this illustrious list with an undisclosed investment. Pei’s forthcoming venture would be based in London. In a recent tweet, he announced that the “new brand” will be revealed on January 27.

After exit from OnePlus in October, Pei declared about his new venture in December. After that, he has been raising funds. His exit from OnePlus sent ripples across the tech world. In 2013, Pei had founded OnePlus along with Pete Lau. Pei is credited with making the smartphone brand the giant it is today. OnePlus Nord in August 2020 was the last device launched under his tenure. He grew up in Stockholm, and studied at the Stockholm School of Economics. Before completing his degree, he dropped out. Prior to launching OnePlus, Pei also worked at smartphone manufacturers Meizu, OPPO, and Nokia.

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