The growth of technological advances has brought upon undeniable progressive changes in the lives of people. The uses and benefits of Internet are uncountable but one of the game changing evolutions is the introduction and flourishing of e-commerce. The field of e-commerce boomed more because of the progression and availability of technical devices and also the growth of internet users. Internet has grown into the desired medium for marketing and advertising. The growth in use of mobile phones has uplifted the graph of e-commerce in the past decade and hence the development of M – Commerce or Mobile Commerce.
People are now able to shop globally sitting in one corner of their rooms, the order can also be placed while the consumer is on move. E-commerce provides the consumers with the benefit of selecting, comparing and choosing from a wide range of products from different geographical locations through different websites and apps.
Offering a sense of relief to people stuck in their hectic schedule
E-commerce has brought a sense of relief to people stuck in their hectic schedule; the virtual shops are open 24X7 for its customers. It has also opened doors of employment and other beneficial opportunities ranging from digital jobs to jobs for mid-skilled sales people and office staffs. The spectrum is too wide and not only limited to well-educated software developers only.
The mode of safe online payment has attracted more people towards online business. The interface of websites with bank accounts and by extension credit cards. E-commerce has enabled secure electronic payments via credit cards, debit cards or gift cards which is easier and efficient than sending money through posts and mailing checks.
Types of e-commerce
The world of e-commerce is not only restricted to business to consumer model, few of the basic electronic commerce models are – business to business, business to consumers, consumer to consumer and consumer to business.
- Business to business- It is only limited to the manufacturers, wholesalers, retailers etc.
- Business to consumer – It is directly related to consumer where it includes simple ways of shopping.
- Consumer to consumer – This provides a person (consumer) to trade with another consumer online. Companies such as eBay, Etsy, Craigslist and Meesho supports this.
- Consumer to business – Here the consumer is the one providing service to the company. Like an IT freelancer who demos and sells his software to a company.
Offering a more vivid and real shopping experience
The real-time analytics software helps the sellers with a better understanding of the demand and preferences of the consumer, which allows the sellers to provide a more personalized and comfortable way of shopping experience. The study of data and insights helps the sellers to understand the change in trends and hence keeps them updated. The AR Apps use the mobile camera to capture any room to scale and then enables the customers to see their potential purchase in front of them before making the decision to buy. Hence, giving the consumer a more vivid and real shopping experience.
The world is running faster than the hands of a clock and to maintain balance and speed everyone needs to run along. This is the time of technology, gadgets and online involvements. The world of E- commerce has already expanded itself and people are accustomed with this very well. E-commerce is a boon from the digital era.