How to sell on social media messaging platforms? Read these 6 steps


Have you ever come across conversion talks? This sales method consists of knowing your prospect by means of an online messaging platform, forming a conversation, then moving on to a sale once they are qualified. The best thing about it is it’s completely free if you do the groundwork. You must be wondering about which social media platform to use for your messaging. According to Statista, Facebook is still the largest social media platform, used by 2.6 billion users. According to Pew Research, 75% of high earners use Facebook.

On the other hand, Instagram is more visual. If you are selling products or services that look good in photos, you should go for Instagram. Also, if you are targeting younger generations, in that case also, you should go for Instagram. As per Statista, 32% of users are between 18 and 24, and 33% are between 25 and 34.

To turn to social media, the pandemic has been the perfect time. As per Kantar’s data, Americans are spending more time online as 61% rise in social media engagement. Conversion conversations are a great, free way to build your sales funnel as company budgets might be tight in these current times. To say the right thing at the right time is the key to messaging. Let’s have a look at six steps to get you started. 

Get leads through prospect’s interests

You can make use of Facebook groups to find active members in your niche target audience. Look for prospects who are looking for a solution. For example, if you’re a realtor, search for groups focused on people moving to your city. You would have the options to engage with people asking questions like “What’s the best neighbourhood to live in?” or “What are the top-rated schools in the area?” These people have a requirement and you can offer a solution. 

Post organic, fruitful content, and reach out to your engaged followers 

You will have the option to filter by means of likes and comments and reach out individually. Your messages can get to the point faster as they are acquainted with your brand already. Your followers are low-hanging fruit. They are already engaged and seek your expertise on topics.

Relate to that person in your conversation

You should go through the photos or posts on their personal profile and make use of them as an ice-breaker to the conversation. If someone is posting photos of their dog, ask about their fuzzy mate. Begin the conversation and concentrate on them. Don’t jump right into the sales pitch.

Analyse if they are right fit for your service 

Start with the main question what do they do for work. From there, you can switch the question and ask if it keeps them busy. Generally, the prospect will give a nod, which takes you to your next question. Ask them if it makes them tough. You need to put your proficiency to work here. For example, if you’re selling fitness coaching, ask them if it makes them tough to work out. If you’re selling ad consulting, ask if it makes tough to run ads. These questions are good to know if they are a fit for your product or service. 

Determine if a prospect is hot

To find out if a prospect is hot, provide your sales team a template of key questions. These include:

  • What’s your target?
  • What’s your challenge?
  • What have you tried?
  • Have you ever worked with a coach before?
  • Are you looking to get help to be more efficacious?
  • To get the help you need to reach your goal, can you commit mentally and monetarily to?

You can talk about the offer. Start talking about (whatever you’re selling) all day long and say that you would be happy to refer.

Ask the prospect to a phone or video call

Apart from being efficient, it also offers your prospect more authenticity behind the salesperson and quite honestly. Before the end of the conversation, set a target of getting a firm yes or no answer. The easy way to say no is maybe. If you are not getting a response, follow up after a few hours or after one day. You may lose the sale if too much time passes. By means of Instagram and Facebook DMs, you can view when people have read your message, so a brief follow-up is not viewed as aggressive. If you have a feeling that a prospect is non-committal, encourage them that those feelings are mundane before making a big decision. It makes it easier for them to see the value.

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