On Sunday, Amazon and Flipkart declared their early numbers for this year’s biggest sale events. As per Amazon, the first 48 hours of its Great Indian Festival (GIF) has been the biggest ever opening for its sellers and brand partners. On the other hand, as per Flipkart, its sellers’ growth in around two days of The Big Billion Days equalled their growth during the six days of last year’s sale. Starting with Prime early access on October 16, more than 1.1 lakh sellers received orders during the 48 hours on its marketplace. On the other hand, over 5,000 sellers registered sales worth Rs 10 lakh in “SMB pre-festive lead up & first 48 hours” of the sale.
Apart from this, 66 % of sellers who got orders were from Tier-II & III cities. Amazon claimed to have gained 91 per cent of new customers. Also, it got 66 per cent of new Prime sign-ups from small towns. People shopped in 5 Indian languages. It also claimed to have got orders from more than 98.4 per cent of India’s pin codes in just 48 hours. On the other hand, its competitor Flipkart claimed that over 3 lakh sellers participated in the sale. Out of this, almost 60 % belonged to Tier-II and beyond regions. Out of its sellers, the festive period has witnessed over 70 sellers turning Crorepatis.
Apart from this, 10,000 became Lakhpati by means of early access and the three days of the sale. During October 16 and 17, Flipkart Wholesale and the Best Price stores witnessed over 35,000 retailers and 18,000 kiranas operating in fashion accessories, fashion, and grocery categories during October 16 and 17.