The co-founder of OnePlus, Carl Pei, who parted with the tech giant in October last year, eventually took the wraps off his latest company. Curiously, this is called “Nothing”.Pei’s latest London-based enterprise has been announced to be a consumer electronics firm that comes with a particularly fascinating group of investors, including iPod designer Tony Fadell, Twitch co-founder Kevin Lin, Reddit CEO Steve Huffman, and even founder of CRED, Kunal Shah, among others.
Speaking about the launch of his latest company, “NOTHING”, its CEO and founder, Carl Pei, said, “It’s been a while since anything exciting happened in technology. It’s time for a new wind of transition…
Its purpose is to eliminate differences between people and technology to build a seamless digital future. We think the best technology is beautiful but natural and intuitive to use. Once advanced enough, it’s meant to disappear into the background and sound like nothing.”
For now, it’s not clear what kind of products Nothing is going to deploy under its brand name, but in the past, we’ve seen Carl Pei reveal that this new company will concentrate on audio products, but informed that they’re not only going to launch headphones but something more.
This was a clue at the time that Pei even launched a streaming website for music under his new company.
To remind our audiences, this is Pei’s second try to start up a business. His first, as we know, was OnePlus, which he co-founded with Pete Lau in 2013. Under OnePlus, Pei was instrumental in launching many of the company’s luxury goods segment, and just last year played a key role in launching the company’s mid-range OnePlus Nord smartphone.