Paytm launches its own mini app store

To challenge Google’s dominance, digital payment conglomerate Paytm has launched a mini app store to support Indian developers. The reason behind the launching of the company app store is that on September 18, Paytm was temporarily removed by Google’s play store for violating developer guidelines on real-money gaming. The Company’s move may be a direct fallout of Google instructing that developers listed on its play store use its billing service. A commission of 30% is charged by Google on any transaction made for a digital product or service through its in-app billing system.

According to the company, mini-app store will help developers make their products accessible to the masses. Within its app, Paytm is providing listing and distribution of these mini-apps. Its competitor PhonePe also launched its in app-platform in June 2018 and refurbished it to PhonePe Switch in October 2019.  As per the Company, over 300 apps, including Ola, Decathlon, 1MG, Domino’s, Pizza, FreshMenu, Rapido, NoBroker, Netmeds have collaborated with the Paytm app store.

Last week, startup founders such as Razorpay’s Harshil Mathur and Paytm’s Vijay Shekhar Sharma together with 50 other founders, conversed the likelihood of building an Indian app store to challenge Google. The Indian developers are looking to lobby the government and bring a substitute of Google. On the other hand, the government is planning to upgrade its mobile Seva app store, which has mostly served to MSMEs, to act as a substitute of Apple’s and Google platforms.

The government is seemingly planning to make the Mobile Seva app store compulsory on all smartphones. Recently, Paytm listed on the store which mostly has government apps. According to some officials, in the absence of any legal means, the government will have its work cut for making a worthwhile substitute to Apple and Google.

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