PM Modi urges people to buy khadi


In today’s Mann ki Baat, Prime Minister Narendra Modi urged citizens to prioritise Made in India goods while shopping this festive season. Also, he highlighted the rising prominence of khadi outside India. Modi added that besides the rising popularity of khadi, many places of the world are producing khadi. He gave instance of villages in Mexican city Oaxaca where the local villagers weave khadi. Modi recounted how a Mexican citizen Mark Brown visited India watching a movie on Gandhi. Watching Gandhi, he learned about khadi and the way it is tangled with rural economy and self-sufficiency. Mark familiarized the villagers of Oaxaca in Mexico to khadi and trained them. Modi stated that Oaxaca khadi has become a brand now.

Khadi India can capture a market worth ₹ 5,000 crore

As per PM, the khadi store in Delhi’s Connaught Place witnessed purchases of over ₹ 1 crore, on Gandhi Jayanti this year. Amid Corona, the fabric also gained eminence as self-help groups and other such organizations are making khadi masks in many places of the country. Last week, KVIC had come up with khadi fabric footwear unveiled by MSME Minister Nitin Gadkari. He had underlined its potential to generate additional employment, capture the international market, and higher income for khadi artisans. He told that Khadi India can capture a market worth ₹ 5,000 crore by developing and marketing such products abroad. He had urged KVIC to develop alternatives to leather accessories including purse, ladies’ handbags, wallet in handcrafted Khadi fabric.

In his monthly Mann ki Baat radio broadcast, Modi highlighted the importance of technology adoption in enabling self-help groups and farmer producer organisations to sell directly to consumers. He gave example of a Jharkhand based self-help group of women. The group delivered fruits and vegetable to households directly from farmers, by means of an app called Ajivika Farm Fresh. During the lockdown, the group delivered goods worth more than ₹ 50 lakh.

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