Reliance to re-introduce JioPhone next quarter

According to a report, in order to gain from the work-from-home (WFH) wave, Reliance Industries will relaunch its popular 4G feature phone JioPhone next quarter. In an attempt to avoid getting infected by the Covid-19 virus, most firms have permitted their employees to work from home.  Schools and colleges are also holding online classes. This has caused augmented demand for 4G-phones. Due to work from home, consumption of online entertainment content has also increased. After the launch of Jio’s 4G feature phone, Reliance will launch its proposed entry-level smartphone next year. The phone is being designed in association with Google. JioPhone was first unveiled in 2018.

Before it disappeared from the market earlier this year on account of component sourcing issues, it helped Reliance to become the largest selling mobile phone maker in the country. Now, Reliance has reworked its component supplier base. The new JioPhone is being made by contract manufacturer Flex. As per a study by Counterpoint Research, Reliance has sold more than 100 million units of JioPhones. By means of JioPhone, the company was able to fascinate a large segment of feature phone users who were fiscally unable to upgrade to a smartphone.

The first variant of JioPhone was introduced at Rs 1,500. The price was refundable after three years if the handset is returned. Few months after the launch of JioPhone 1, the company introduced JioPhone 2, a QWERTY-led 4G feature phone, at a price of Rs 2,999. This phone had a bigger display and added apps and was influential in growing Jio’s subscriber base in the country. 

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