On Wednesday, Volvo Car India announced the launch of its upcoming all-new S60 at an introductory price tag of ₹45.9 lakh with a limited number of online bookings. The first set of customers also get a complimentary membership for its exclusive Tre Kronor Experience program, as per the conglomerate. The bookings for this luxury sedan have started online at the company’s official webpage. The conglomerate said that it is accepting digital bookings only as it ‘recognizes the need to keep customers safe in the current times’. Also, the delivery will start from mid-March for the booked cars during January and February 2021.
According to Charles Frump, Managing Director- Volvo Car India, “As a brand, we have saved over 1 million lives through our safety innovations and we are dedicated to help saving the next million. The upcoming model S60 is one of the safest sedans today and surely helps us save more lives”. The conglomerate has said that its Volvo Tre Kronor Experience Program involves the new S60 customers to a slew of personalised and priority experiences. In a program, the customers get a keen Volvo relationship manager, complimentary pickup and drop for service-related needs, to attract new customers and more.
As per Managing Director of Volvo, “The upcoming model S60 is an exciting car and will attract people who like top-of-the-line luxury with safety features in their ride”. As firm open the bookings for S60, they want to make sure the customers remain safe while retaining the flexibility to book the car from anywhere. The online route achieves both these goals effectively and efficiently.